BUSINESSES HAVE FOUR WAYS TO ADVERTISE IN PENNY POWER
Classified Ads, Display Ads, Inserts, Front Page Blocks. Please call 610-282-4808 for more information. Penny Power customizes advertising campaigns to help you meet your specific advertising goals.
Business Classified Ads
Business Classified Ads are $27 for 30 words and just 20 cents each additional word. Business Classified ads are published randomly throughout the paper. The deadline is Monday at 10 AM, but we cannot accept classified ads over the phone on Monday, so call in your classified ad Tuesday-Friday 9AM – 5PM. Need more time? If you have a credit card on file or have an account with Penny Power our Classified deadline for fax and email is Monday at 10 AM.
Reach us by fax 610-282-1932 or email us at firstname.lastname@example.org. You can also come to our office by Monday at 10 AM. We’re on Route 309 in Coopersburg. GPS: 202 S. Third St., Coopersburg, PA 18036.
Display Advertisements start at 2 columns across by 2 inches high and increase in size by column in width & half inch increments in height. Rates vary according to zones and sizes. Please see our rate card for complete pricing.
Front Page Placement
To be fair to all of our advertisers, big and small, to reserve a front page position clients must run at least six display ads in a year and run no less than six ads between front pages. If a front page position is available for the current selling week, Penny Power will sell the space to the first advertiser who requests it. Front Page ads must run all zones and be at least 15 column inches.
Back Page Placement
Have a full page or horizontal half page ad to run? You can reserve the back page, special rates apply. When two half-page ads are on the back page each ad will be reduced to 98% to allow for space between the ads. Here’s something different…A full page ad will not bump a reserved half-page ad.
Reach out to the local workforce in this special section. Display rates vary according to size and if you choose to upgrade to full color. Special sizes apply.
Front Page Blocks
Please call 610-282-4808 for information and to be included on the waiting list.
Have your flyers, brochures and menus inserted into Penny Power. We have a minimum of 5000 but you can select mail routes within our coverage area up to our total circulation. Please schedule your preprint campaign at least two weeks in advance. Price is based on weight. Prices start at $56 per thousand.
FREQUENTLY ASKED QUESTIONS
WHO GETS PENNY POWER? Penny Power delivers 100% saturation via U.S. Postal Service to every mail-able door in Upper Bucks County, Lower Lehigh County and Lower Northampton County. Currently we mail to 45,875 addresses. We also have rack distribution in the neighboring communities of Doylestown, Plumsteadville, Line Lexington, New Britain, Chalfont, Pennsburg, Red Hill, Souderton and Telford.
WHERE DOES PENNY POWER DELIVER? Here’s our coverage and circulation map.
HOW OFTEN IS PENNY POWER PUBLISHED? Penny Power is published weekly in print and online.
WHO READS PENNY POWER? Over 75% of the households who receive Penny Power regularly look through Penny Power. (Source: CVC Audit 2020 ) . To find out more about Penny Power readers, take a look at our audit.
WHO CREATES THE AD? We can, you can or together we can create the ad. Basic creative design is included in the price of your display advertisement. Our Art Department can add stock art/photos from the art service company we subscribe to or you can supply us with the ad elements you would like to use. Camera-ready ads are welcome in PDF format.
HOW OFTEN DO I NEED TO RUN? General rule of thumb is to reach as many people as you can, as often as you can with a message that makes the reader want to use your firm versus your competition’s firm. For Sale and Event advertising larger impact with more “Splash” will help emphasize the time urgency of your message. Your Penny Power Sales Representative can help you with the details.
WHAT SIZE AD DO I NEED? The size of your advertisement is determined by the amount of information you need to advertise. Your Penny Power Sales Representative can help you select the ad size that best suits your needs and budget.
HOW DO I DETERMINE COLUMN INCHES? Advertising space is sold by column inches. Multiply the number of columns across by inches in height. A 6 column-inch ad (Often referred to as a 6” inch) can be 2 columns across by 3 inches high, 3 columns across by 2 inches high or 1 column across by 6 inches high.
DO I HAVE TO RUN MY AD IN YOUR ENTIRE COVERAGE AREA? Display advertising in Penny Power is divided into three advertising zones. You can purchase one, two or all three depending on how far your message needs to reach. Classified Ads (Text only) are automatically published in all three zones. Pre-Printed inserts are distributed in the mail routes you select.
WHAT IS THE DEADLINE TO GET AN AD IN NEXT WEEK’S PAPER? The deadline is Friday week prior to publication by noon. Early Deadlines due to holidays or special promotions may apply please call for details.
HOW DO I COMPARE PENNY POWER’S PRICE TO OTHER MEDIA? We love this question because it gives us the opportunity to show you how cost- effective Penny Power ads are for your business. Use a simple cost to reach a 1000 address formula.
2 column by 2” high ad costs $98 to reach all 45,875 addresses ( all mailed)
$98.00 divided by 45.875 = $2.14 cost per thousand
2 column by 2” high ad costs $100.00 and has 10,000 copies printed (some mailed)
$100.00 divided by 10 = $10.00 cost per thousand
2 column by 2” high ad costs $75.00 and has 25,000 copies printed (none mailed)
$75.00 divided by 25 = $3 cost per thousand
DO YOU HAVE SPECIAL SECTIONS AND PROMOTIONS? Penny Power feature special sections and promotions throughout the year to help businesses further enhance their advertising campaigns. Your Penny Power Account Executive will be happy to review the promotional calendar with you.
Shop Local Spotlights are: Hellertown, Quakertown, Perkasie, Coopersburg, Dublin, Sellersville, Nockamixon Township and Route 113.
NO ADS ACCEPTED FOR FREE PETS. THE PUBLISHER RESERVES THE RIGHT TO REJECT OR CANCEL ANY MATERIALS SUBMITTED FOR PUBLICATION AT ANY TIME.