WHO CREATES THE AD? We can, you can or together we can create the ad. Basic creative design is included in the price of your display advertisement. Our Art Department can add stock art/photos from the art service company we subscribe to or you can supply us with the ad elements you would like to use. Camera-ready ads are welcome in PDF format.
HOW OFTEN DO I NEED TO RUN? General rule of thumb is to reach as many people as you can, as often as you can with a message that makes the reader want to use your firm versus your competition’s firm. For Sale and Event advertising larger impact with more “Splash” will help emphasize the time urgency of your message. Your Penny Power Sales Representative can help you with the details.
WHAT SIZE AD DO I NEED? The size of your advertisement is determined by the amount of information you need to advertise. Your Penny Power Sales Representative can help you select the ad size that best suits your needs and budget.
HOW DO I DETERMINE COLUMN INCHES? Advertising space is sold by column inches. Multiply the number of columns across by inches in height. A 6 column-inch ad (Often referred to as a 6” inch) can be 2 columns across by 3 inches high, 3 columns across by 2 inches high or 1 column across by 6 inches high.
WHAT IS THE DEADLINE TO GET AN AD IN NEXT WEEK’S PAPER? The deadline is Friday week prior to publication by noon. Early Deadlines due to holidays or special promotions may apply please call for details.
DO YOU HAVE SPECIAL SECTIONS AND PROMOTIONS? Penny Power feature special sections and promotions throughout the year to help businesses further enhance their advertising campaigns. Your Penny Power Account Executive will be happy to review the promotional calendar with you.